Brooks Running (Hook a Runner Up)

 

Brooks wanted to get the attention of young cross-country runners, a segment typically dominated by larger running brands. So we out played the playas by creating an event experience that gave runners the hook up. I can now cross, 12-foot gold inflatable cheetahs with glowing eyes, off my ad bucket list. Holla.

CW: George Mollas
AD/Design: Blakely Dodson/Christopher Douglas